Clearway Pain Solutions Institute has acquired several facilities and has engaged Fitzgerald Collaborative to advise and oversee numerous renovation projects, including tenant improvement, architectural renovation and the development and implementation of new brand standards. Including lobby improvements, new Regenerative Medicine suite, exam rooms, procedure suites, provider offices and a more streamline check-in process. The design of a new Administrative Office to house their growing workforce and support their patient facilities, we programmed the space and developed new workstation prototypes . Intensive programming sessions were critical to set clear project goals, help streamline their patient processes and establish priorities and parameter for each unique project. As a new company in a very saturated healthcare market, it was essential to develop a brand that was easily recognized and repeated as the company expands; an working with corporate leadership team and their marketing consultants, we developed a architectural brand package to clearly distinguish Clearway Pain Solutions Institute as a brand that is patient-focused and driven by high medical standards.